With nearly 20 years of experience at the intersection of entertainment and technology, Chris Willard is a seasoned communications and culture strategist dedicated to helping brands, leaders, and creative talent navigate the complexities of a rapidly evolving media landscape.

As Founder and CEO of CWC, he serves as a high-level advisor for global organizations that are redefining how content is created, distributed, and experienced. His clients include studios, streaming services, start ups, and independent film creators and institutions.

Prior to launching CWC, Chris spent 14 years at HBO, guiding the culture-defining brand through the streaming revolution as new technologies and challenger platforms reshaped the entertainment industry. He led communications and campaigns across television, streaming, immersive and emerging technologies, live experiences, global partnerships, consumer products, and major cultural moments for franchises including Game of Thrones, Girls, and Euphoria.

In 2023, he led the successful PR roll out for the rebranded Max streaming service, working closely with Warner Bros. Discovery’s streaming leadership team across the U.S., Latin America, Europe and APAC to set the stage for the new brand and improved product experience.